Program Expert

Wilderness Adventures is looking for a Program Expert to join our team to support with marketing, student recruitment and working with enrolled families!
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Job Description

The Program Expert positions specializes in developing, supporting and tracking marketing teams and nurturing lead candidates for Wilderness Adventures, Base Camp, and MOLA programs. Once applied to a program, Program Experts guide families through the acceptance process, focusing on a high level customer service experience, trip screening to ensure an appropriate fit, and coordination with seasonal leaders and logistics teams to execute successful programs. This is a fast-paced job with lots of components where continual learning, attention to detail, and collaboration are key to success.


Job Functions

  • Provide phone, email, and in-person support for families considering a WA program
  • Work with CRM and enrollment software to track and maintain lead relationships
  • Potential travel to recruit and implementation of the Home Show Tour and recruitment fairs
  • Provide support for virtual webinars and open house meetings
  • Work through the acceptance process with each student lead
  • Create social media calendar, postings, and maintain comment and DM responses
  • Assist with Base Camp and MOLA enrollment
  • Digital Advertising support
  • Website maintenance
  • Email Marketing design and implementation
  • Photo Management
  • WA App Management (summer only)
  • Participate in the on-going training of the summer staff team including staff week (at the beginning of the summer), continual coaching throughout the summer, and engagement after the summer.
  • Assist Staffing Director with staff hiring process by interviewing candidates.
  • Process incoming student applications, including proper dating, coding of trips, and data entry
  • Process payments as necessary for program fees and other miscellaneous expenses
  • Oversee applicable student withdrawals and associated financials
  • Review all application paperwork including Health Histories, Student References, and initial risk waivers, paying special attention to medical history, dietary restrictions, and previous behavioral infractions.
  • Keep up-to-date records of student issues and complete any follow up required with parents/guardians
  • Track down missing or overdue forms, sending reminder emails and other family inquiries as necessary
  • Process formal enrollment of students deemed acceptable for their applied program
  • Run necessary enrollment and marketing reports
  • Creatively implement Social Media strategy and schedule posts and stories via Instagram and Facebook 3-5x’s per week
  • Build engaging presentations for webinars and other virtual events
  • Photo cataloging and organization through the use of tags for print and media marketing
  • Any other duties as directed by the Director of Marketing and Sales



  • Superb organizational skills. A significant part of this job will be the organization of the enrollment aspects of our operation. Attention to detail is a critical skill needed on our team.
  • A great teammate. We are a small office that all works together on all projects. We are looking for someone who can come on board and support our team. Excellent communication and critical thinking skills are required.
  • An excellent communicator. Wilderness Adventures is continually growing and evolving to meet best practices, provide excellent experiences for our students and staff, and engage with families and our community in positive way. Flexibility to participate in a variety of activities to meet these goals is necessary.
  • Growth mindset. None of us in the office are set in our ways, and the person in this position will be expected to grow and learn and evolve with us as an organization.


  • Bachelor’s degree required, or equivalent demonstrated experience.
  • Proficient in Microsoft Office, Drive, MailChimp, Shopify, Hubspot, SmugMug, Social Media platforms.
  • Fluent written and spoken English required, fluency in French and/or Spanish a plus.
  • Driver’s License required.
  • Location: Preference for candidates in Salt Lake City, Jackson Hole, or Boulder/Denver. Remote candidates may be considered.

Work Environment / Physical Requirements

  • Regularly required to talk and hear; frequently required to sit; and frequently required to stand and walk.
  • Any physical demands related to travel.
  • This job occasionally requires lifting or moving up to 20 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, and color vision.
  • Regularly work within the WA normal hours of operation of 8:00 a.m. to 5:00 p.m. mtn, as well as some Saturdays in the winter and spring. Occasional extended hours during the winter months is required to support the virtual informational session series. In the summer months, a summer schedule is established which will be outside the scope of these set days to include weekend and extended hours (both AM and PM). Must be flexible and willing to support wherever needed during the summer months.

How to Apply

  • This is a full-time, 6-month position with potential to extend, beginning as soon as possible
  • Please email your cover letter, resume and list of references to